So you’ll do the second: Find a gray market luxury-watch dealer. The inventory on the primary market for the so-called hype or trophy watches can be so low there isn’t even a wait list. See those blinged-out wrist clocks inside the display case? Yeah, the sales guy isn’t going to actually sell you one of those. But if you have to Google Maps the directions because you’ve never been there before, this isn’t how you’re going to find one. The first: You waltz into a boutique with a name like Rolex, Audemars Piguet, Patek Philippe, or Richard Mille emblazoned across the storefront windows and ask for a salesperson. Technically, there are two ways to buy a luxury timepiece.
The rich can have pretty much anything their diamond-encrusted hearts desire - three-minute private-jet flights, a stupid yacht, this wedding - unless it’s a big fancy watch.